Sicilian Pizza Package Design

Design packaging for a new line of pizza. Evoke a sense of Sicilian style to the packaging to enhance the experience of receiving the pizza. Find an opportunity to include an “a-ha” moment or whimsical moment to the opening of the packaging.

CLIENT: ZUME PIZZA
role: CONCEPT, DESIGN, AND PRODUCTION
CREATIVE DIRECTION: CARRIE AMMERMANN-CAPPIELLO

 
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Initial Concepts

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Final Design