Prime Sleep Identity Design

  1. Create a new sleep company brand to compete with brands like Sleep Number in the current retail market.

  2. Communicate the benefits of sleep.

  3. Client would like our brand to have a consultative expert tone of voice to sell in proprietary sleep diagnostic system.

Our design process lead us to the findings that we should have smart informed salespersons that provide personal recommendation through consultation. Our product would be exclusive and of the most prime quality.

 

brand attributes

Initial concepts

refinedconcept.jpg

concept selected for refinement

final brand identity

Exterior Facade

entry graphic

branded fixture